The Best Travelling Partner
The Bernabéu is a digital media that was born in January 2017. It is a unique site with exclusive information about Real Madrid. The project had been completely self-financed and was in permanent break-even. We had scrupulously fulfilled the business plan but we were at a stage of reflection on the future and the steps to take to achieve consolidation and, above all, to open new markets through internationalization. We were then listening to many proposals and with our eyes wide open to see the opportunities that could be proposed.
It was almost half a year ago when after a conversation with Francisco Mariscal we decided to give a boost to our project through Fellow Funders. What we didn’t know at the time was that we had chosen the best possible traveling companion for our business. There will always be a before and after that day for El Bernabéu, a young and incipient media that had not yet completed its first year of life. This was our second publishing business and a big bet. Previously, in 2014, I had achieved an exit with the first one but now we had the necessary know-how to want to take the company to higher heights. We had good audience numbers and great growth. However, to take El Bernabéu to the next stage we needed to open a financing round.
Love at first sight
After the analysis conducted by Fellow Funders, we understood our project better. Normally we entrepreneurs make the mistake of focusing only on valuation – which is also important – but their methods convinced us completely. They had managed to dissect El Bernabéu. They perfectly found our weaknesses and strenghts for us to correct them and to empower them in our business and finacial plan. At that moment we already knew that we wanted Fellow Funders by our side. There are many companies that can help start-ups to get funding, but what really won me over was their added value. That companionship that they were going to provide to El Bernabéu during the following months is unique and differential without losing the perspective of being able to offer a good project to investors and backed by their efficient and exclusive scoring method.
Once the financing round is open, the nerves start to set in. Normally you want to run, but Fellow Funders knows how to set the pace. Preparation is essential at this stage. Entrepreneurs have five or ten minutes to convince investors of their projects. If after that time there is no crush, the attention is diffused and the opportunity is lost. The advice of Fellow Funders here is the key to correctly transmit the message. Normally companies feel alone in these moments, but luckily El Bernabéu had the best possible ally to face this situation.
What has made El Bernabéu a successful story? Definitely, its relationship with Fellow Funders. The entry of a corporate such as El Español into our shareholding was possible thanks to the analysis and financial plan carried out by our advisors. The support provided to our company during these months has allowed El Bernabéu to evolve and at the same time set new goals. The good work of all parties has resulted in the closing of our financing round by reaching 125% of our target, the maximum allowed by law. During this time Fellow Funders has not only taken care of every detail, but has opened doors that our company would never have been able to cross on its own.
The process is now closed, but we are not ending our relationship with Fellow Funders. We want them to continue working with us. Why? Because they have improved our product and have been key to our success. Their method and professionalism have managed to consolidate El Bernabéu with the signing of an important alliance with El Español, the great reference in our country among the digital native media. The history of this company would not be understood without the moment when we decided to join our path with Fellow Funders. Therefore, now, I will also be an investor in its platform because I know how to work with each of the projects and because if it has the seal of Fellow Funders is synonymous of quality and security for my portfolio. Squaring the circle.
Thank you very much, Fellow Funders!