The Fashion Visions
According to the RAE (Real Academia Española), fashion is defined as the “collective and changing style of clothing and accessories”. Likewise, a fashion is everything that, at a given moment, enjoys outstanding acceptance.
Despite being a sector in which product turnover is relatively high (although not as much as the HORECA sector) and with a constantly evolving consumer style, the fashion industry is still very much alive and kicking. The fashion industry is one of those industries that, despite having a long tradition and history, it is finding, without too much difficulty, its own methods of renewal and natural adaptation to the coming times .
Let’s talk about customized products for each of your customers, the use of 3D printing, raw materials with minimal environmental impact, or renting clothing instead of buying it, among others.
Trends that are based on a customer’s current styles and needs have become much more demanding and critical than ever before. The new moral standards that we can feel in most western societies will significantly influence the purchasing decision.
We are what we consume
Just as it happens with that food: we are what we eat. Other industries are not spared, especially those based on aesthetic and visual stimuli such as fashion: we are what we consume.
The average consumer is now much more aware of the problem of climate change. When it comes to purchasing products and services, customers will adquire the products and services of those who share their concerns without hesitation.
Sharing and Collaborating
Even the act of how we consume these goods is undergoing its own transformation. There is no doubt that we are in the midst of the sharing era, or the so-called collaborative economy, from car sharing to coworking. We want to collaborate with others and our planet, as well as sharing our resources in favor of greater sustainability.
These are business models that have been born under the protection of financial markets in crisis (2008), and a growing rise in the moral standards or red lines of the customer. It was only a simple matter of time; ten years later, we had all kinds of products and services at our fingertips, immediately and at a significantly lower cost. From vehicles of all shapes and sizes, to temporary residences.
These products are not only now accessible to a greater number of people, because of the rent and share model (therefore at a lower price than usual) but also because this model contributes to the sustainability of the planet. Disposable products are in the spotlight throughout all productive sectors of our economy. Products that, in many occasions, as it is in the case of fashion (and more, products focused on events such as weddings), involve a high initial outlay to use it only once or twice.
A closet for everyone
This is where great ideas such as the La Más Mona project lie. One of the most recognized brands in our country, focused on the rental of dresses and accessories for every ocassion. What is more, the price is up to a third of the original price. This company increases the accessibility of the product to a greater number of people, as well as contributing to the sustainability of the world.