The commercial sector is one of the sectors that has experienced the most changes in recent years. More generally, we could say that technological and generational changes always lead to evolution. However, the way in which this sector has been transformed in recent years, and more rapidly in recent months with the COVID-19 crisis, has not been the result of chance, but forced by market and consumer trends and the health crisis.
One of the most important and recent factors to be highlighted is the COVID-19 crisis. As we mentioned in other articles under the title “reinvent or die“, in which we highlighted the great efforts made by startups to adapt to this new and sudden situation, the commercial sector has had to make digital transformations in order to survive.
As a result, the COVID-19 crisis has driven digitalization at a fast pace. Companies have had to learn and start up teleworking without prior notice, and those businesses based on street shopping, offer an online alternative in the best possible way.
One of the examples we would like to highlight is the company GreyGlasses. This company will soon be available at Fellow Funders. This company aims to digitize the optical sector through the use of new technologies such as Augmented Reality and Artificial Intelligence. GreyGlasses managed to adapt to the circumstances in a very successful way. Its main focus is the online sale of quality prescription glasses, whether for sun, sight or computer, with a careful design, and at a very good price. Within this strategy as an innovative eCommerce, they came up with the idea of adding a virtual fitting room within their website, so that their customers could see how the glasses would look and be able to purchase them directly.
Another factor to be highlighted is the generational change, the new generations have been driving the technology at a fast pace. When we talk about purely digital generations we usually associate it with social networks, however, the scope is much broader. The new generations have led to the proliferation of e-commerce, something that was unthinkable just a few years ago. Online shopping in clothing stores, international websites and even supermarkets is a reality that accompanies us daily … and with the confinement of those last 100 days much more!
There is no doubt that it has been a great support for many companies to have their own online sales channel available to survive during the confinement. A good example of online and home shopping that we can highlight during this crisis, are the grocery stores. They have managed to supply elderly and at-risk people, taking their basic needs products to their homes. In this way, they have avoided having to go to the establishment itself and thus reduce their risk of contagion.
As indicated in the report Digital Society in Spain 2019 (sdiE 2019), prepared and presented by Fundación Telefónica, the networks are in place and the infrastructure is first-rate. Now all that remains is to promote digital education and training for professionals and large corporations, but especially in small companies, so that Spain can take advantage of all its potential to recover and rebuild its social and productive fabric.
The report states that the global emergency generated by the Covid-19 has been a turning point and a challenge for humanity that can only be successfully overcome through the use of digital tools and a good use of them.
Consequently, we are increasingly immersed in a digital world, where we can do practically everything from our homes, such as teleworking and buying products of all kinds. However, these transformations do not come naturally, but are forced by the situations that we are living and force us to go towards a more digital world. These 100 days of confinement have replaced a “digital dress rehearsal” of what will be the uses and customs of the next 20 years.